According to recent studies, over 65% of consumers actively seek cosmetics and skincare made with clean ingredients. In a world where synthetic chemicals and toxic compounds are ever-present in beauty products, you deserve to treat your skin right with natural and non-toxic formulas.
Key Takeaways
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What is the meaning of clean beauty? "Clean beauty" is a term used to describe cosmetics or skincare that is free from harmful chemicals and toxic ingredients. Clean beauty products are usually made with natural ingredients that are nourishing and beneficial for the mind and body.
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What is the cleanest beauty brand? The term "clean beauty" is not regulated by the FDA, which means the definition of a clean beauty brand is highly subjective. Any brand that follows clean practices can consider itself a clean beauty brand. As a consumer, it's important to do your own research!
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Is clean beauty the same as cruelty-free? Not necessarily. Many equate "clean beauty" to being cruelty-free, organic, or vegan, but a clean beauty brand may not necessarily meet these standards. That's because there's no set definition of what "clean beauty" actually means.
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Why is clean beauty so popular? Many women are actively looking for healthy ways to achieve glowing skin. The clean beauty movement seems to have arisen from the increasing demand for cosmetics and skincare that don't contain harmful ingredients or toxic chemicals. Many clean beauty products are made with natural botanicals and gentle ingredients that are nourishing, calming, and healing.
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Who is the target audience for clean beauty? Millennials and Gen Z are the primary consumers of clean beauty products. Gen X is also showing increased interest in clean beauty. Women, rather than men, are more likely to choose plant-based skincare over synthetic products.
Keep reading, and we'll tell you all you need to know about clean beauty in 2024 & 2025.
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What Is Clean Beauty?
The beauty industry is changing, and for good! More and more women are growing tired of the harsh ingredients hidden within their skincare products.
Many beauty products promise healthy skin but, instead, cause damage and dryness. Why is that?
Some skincare products contain cheap ingredients and harmful chemicals that aren't the best to slather on your skin. Though they can work for some individuals, it's better to use natural products and clean formulas that provide your skin with nutrients and nourishment.
That's where clean beauty comes into the picture.
Clean beauty is like a breath of fresh air for your skin. It's a result of a movement that focuses on creating and using cosmetics and skincare made with safe, non-toxic, and environmentally-friendly ingredients.
The global market value for the clean beauty industry was valued at $6.5 billion in 2021 and is projected to reach $15.3 billion by 2028. As more and more people turn towards clean beauty to heal and nourish their skin, it's important to break down the meaning of "clean beauty."
Why Does Clean Beauty Matter?
Your skin deserves only the best.
When you use non-toxic ingredients and natural formulas, you do your part to heal and nourish your skin. In fact, skincare is about more than just improving the appearance of your face. A daily wellness ritual can also benefit your mental health by giving you a chance to practice self-care.
Clean beauty involves using products that are free from synthetic fragrances, toxins, or harsh chemicals. Instead, clean beauty relies on plant-based formulas, botanicals, and natural ingredients that are safe, nourishing, and healthy.
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Benefits of Clean Beauty
So, why should you switch to clean beauty and natural products? There are a few key reasons why clean formulas are ideal.
#1. Gentle on the Skin
It's easier than it seems to damage your skin. Your skin has a protective barrier that keeps it strong, supple, and hydrated. When this protective barrier becomes compromised, it can affect the health, appearance, and integrity of your skin.
Harsh chemicals and toxic ingredients can be hard on your skin, causing dryness, irritation, and redness. On the other hand, clean beauty is made with natural ingredients that are gentle, soothing, and restorative.
#2. Environmentally-Friendly
Many clean beauty brands focus on creating products that minimize their environmental impact. They often use recyclable materials and sustainable practices that reduce their carbon footprint.
#3. Cruelty-Free
One thing to note is that "clean beauty" is not regulated by the FDA, and there is no set definition of what "clean beauty" actually means. Most of the time, it's open to the interpretation of the brand and the consumer.
Not all clean beauty brands are cruelty-free, but it is a commonplace practice for many. Clean beauty is often centered around ethical practices and safe formulas, which means that cruelty-free methods are an obvious choice!
However, keep in mind that a clean beauty brand isn't guaranteed to also be a cruelty-free brand - always check their website and do your research.
JUARA Skincare never tests on animals. We are also certified with PETA! We understand the importance of using safe ingredients, and we only test on humans (after dermatological testing, of course.)
#4. Transparent Products
Transparency is a cornerstone of the clean beauty movement. The clean beauty movement is a direct result of consumers growing tired of unclear ingredient lists and unethical production methods. Many clean beauty companies are sure to maintain transparency in their packaging and formulas to ensure consumers are informed about the ingredients.
Creating a Clean Beauty Routine
Are you ready to make a change and embrace the power of clean beauty?
Here's a sample skincare routine with clean beauty products that will help you heal, nourish, and purify your skin. You'll obtain the glowing complexion you're dreaming of in no time!
Morning Skincare Routine
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Cleanser: In the morning, a gentle cleanser like our Rice Facial Cleanser will remove dead skin cells, bacteria, and oil from the night. It'll help you feel refreshed and invigorated!
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Essence: An essence like our Triple Tea Antioxidant Essence will balance pH levels, maintain hydration, and improve skin elasticity.
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Serum: Serums are packed with nutrients and antioxidants that help keep your skin soft, strong, and supple.
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Moisturizer: Moisturizers are an integral component of any skincare routine. It locks in the hydration that is important for your skin health. Our Sweet Black Tea and Rice Moisturizer is made with natural ingredients like kombucha, five flavor berries, and rice bran oil that nourishes the skin.
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Sunscreen: Protect your skin! A mineral-based or broad-spectrum sunscreen will protect your skin from ultraviolet rays.
Evening Skincare Routine
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Cleanser: Use the same cleanser from your morning skincare routine. Never skip your cleanser! It's the best way to keep your skin healthy and strong - it's an important step for removing dead skin cells, leftover makeup, and excess oil.
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Exfoliator: Once or twice per week, you should exfoliate your skin. Our Radiance Enzyme Scrub is a three-in-one skincare product that works as a cleanser, exfoliator, and enzyme mask. It's loaded with amazing botanicals like apple enzymes, bamboo beads, and turmeric.
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Serum: Our Clove Flower & Turmeric Anti-Aging Serum is a juicy gel serum that is loaded with botanicals, peptides, and hyaluronic acid. It contains clean ingredients like turmeric, clove flower, gooseberry, and green tea.
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Night Cream: A thick night cream will help repair and restore your skin over the night.
Regulation of the Beauty Industry
Now that you know the ins and outs of clean beauty, it's time to get into the nitty gritty. When it comes to finding clean products, you will have to do some research to find the right formulas for you. Even if a brand labels their products as "clean," it doesn't necessarily mean it fits your own definition of "clean."
There are also some brands that label their products as "clean" simply to bait consumers. Anyone can call their products "clean" or "natural," as these terms are highly subjective. They're also not regulated by the FDA.
The term "organic" is also unregulated (a product is truly "organic" if it's labeled as "certified organic" with a USDA Organic seal.)
There is an ongoing discussion about the beauty industry regulations in the United States. In the US, there are only 11 ingredients banned from cosmetics, while the EU has over 2,500 ingredients banned.
That being said, it's incredibly important to do your research. Even if a brand claims to be "natural" or "clean," dig a bit deeper. Read their mission statement and review their formulas. This will tell you more about their approach to wellness and beauty, giving you insight as to whether they match your wants and needs.
The Bottom Line
Though "clean beauty" might seem like a new trend, it has roots in traditional healing and natural wellness that date back centuries. If you're tired of deceptive labels and harsh formulas when it comes to skincare, it's time to switch to natural ingredients that treat your skin right!
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Juara Skincare incorporates ancient rituals with Western skincare science, creating the ultimate beauty experience. We aim to transport you from the mundane to the extraordinary with our exotic ingredients, intoxicating scents, and powerful, skin-improving formulas. All of our products are nutrient-rich and botanically based. We are proud to be certified cruelty-free. Get the latest skin care tips and info on Juara products by following us on Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
