With JUARA, we began a journey of discovery, entrepreneurship and creativity. We chose the name JUARA because it means “winner”, “champion” in Indonesian. The name embodies our commitment to help women “champion” their natural beauty, but it also signifies the spirit and values that compelled us to create JUARA: To be champions of our own destiny by being true to who we are. As a diverse team of multi-cultural, eternally curious people, we believe that every woman is born a champion and born naturally beautiful. Our mission is to help empower her to let her natural beauty and personal confidence shine.

The journey of building our own company from scratch has emboldened us to embrace who we are, live by our values of perseverance, gratitude, honesty and trust and bring out the best in each other, all which we pour with love into every single product we create, as well as to our JUARA Guides in our mission to share JUARA and be the wellness influencers in their community.