Metta Murdaya

Co-Founder

What JUARA Means to Me?

Metta Murdaya is from Indonesia, raised in San Francisco, and lives between New York and Jakarta. She has a passion for Jamu, an Indonesian herbal tradition, for its impact for increasing overall health, curing ailments, and improving the skin’s appearance. Creating JUARA was directly inspired by her heritage, where the jamu tradition runs deep, she strives to share it with the world.

JUARA is about the courage of any woman who takes the risk to light the flame of her dream, and turns it into the fire of her reality. It is about creating our own destiny; I did not expect a small experiment of rubbing crushed “kemiri (candlenuts)” on my friends’ skin in a tiny apartment in NYC would grow into a fun and deeply fulfilling, empowering business venture with a bigger mission of putting Indonesia on the global map of beauty. With the right mix of passion, determination, and teamwork, we’re doing it.

Favorite Quotes: “You don’t have to be great to start. But you have to start to be great.” -Zig Ziglar